How AOV Added $55K Monthly Profit
We used email and SMS product testing to find winning cross-sells and raise blended AOV.
Industry
DTC E-commerce
Service
Email & SMS Retention
Tools Used
Klaviyo
$55k/m in additional profits because of higher AOV.
Here's how to increase your Blended AOV by maximizing your Email / SMS AOV.
Test Campaigns-> Implement -> New Landers
1. Single Campaign with multiple cross-sells:
-> For buyers of the main product, introduce the secondary products one by one on a single campaign.
Send 3-4 Campaigns like these with shuffled positions for the secondary products.
Track the CTR [ Link Click view on Klaviyo] for each product ( Tracks interest )
And track the total sales generated by those campaigns per product.
Now track the CTR to place order ratio.
The top performers are always the ones you should choose over others.
2. Multiple Single Product Campaigns
-> Same list, Same Offer, Different Products to the main prod buyers.
Track which products have a better CVR & intent.
Now, for future campaigns, create an LP with a bundle of the top product and the winning secondary product.
Target non-buyers / potential repurchasers.
You're taking data that you test from Klaviyo and running it on LP ( and maybe ads too )
2 Channels working together = Better Margins
