We're making $1M/m+ for this dropshipping store with Email & SMS Marketing, after just 2 months of working together. 

Here are some of the strategies we used to go from 5% attribution to 26% - while maintaining a higher AOV compared to Paid Ads. 

1. Emails based on Sub Demographic 

-> This store has 3 main demographics, with each demographic having different desires and such. 

One good thing is that there are different landing pages for Different Demographics. 

So we basically created separate Sign-up forms for different product pages for different demographics. 

Then we updated the tags for each profile based on the sign-up. 

Different Demographic? Separate Value Prop and Messaging. 

The overall CVR shot up an extra 60%, increasing the overall RPR. 

2. Product Drops

-> Created a separate funnel for launching new products with Email & SMS, with the first few days generating over 54k with just Klaviyo 

Given that the average CAC was $1 [ Email & SMS combined ], the profits were much higher than paid ads. 

3. Test-based reporting 

-> We didn't test CTA colors or Emojis on the subject line. 

The goal was simple: test what can be applied on the front end.

So Offers, Bundles, Messaging based on avatars.

Something winning? Good, replicate that.

Tests were separate based on demographic, product category, and offer. 

That's all.