Course
Ecom Email Marketing Foundations
Everything we teach a new hire before they touch a client account. Twenty two lessons across three tracks, with the Notion docs and Canva files we use internally.
Foundations
Ecommerce and email from first principles, then Klaviyo itself. One twenty seven minute walkthrough covering how people actually buy through email, and how a popup turns a visitor into a subscriber.
Copywriting
Plain text against HTML, and the anatomy of an ecommerce email
The customer journey, campaigns against flows, and the flows every store needs
Avatars, pain points, psychological triggers and brand voice
Writing the emails, planning and research, then optimisation
Email Design
A full course on designing ecommerce email that converts, not just email that looks good.